Propeller x
Hilary Duff

The Lucky Me Tour · 2026 · Social Impact Program

Hilary Duff

What is Propeller

We turn fans into donors, advocates, and activists at scale.

Artists partner with Propeller to drive real-world impact while unlocking massive promotion for their causes and their tour, all at zero cost.

3.5M+
Community
14M+
Actions Taken
~$20M
Raised
150+
Artist Partners
100+
Nonprofit Partners

Who We Work With

150+ artists. One platform.

Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Gracie Abrams
Gracie Abrams
Monrovia
Monrovia
Tiësto
Tiësto
Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Gracie Abrams
Gracie Abrams
Monrovia
Monrovia
Tiësto
Tiësto

What You Get

Massive promotion for your cause and your tour.

📣 Paid social campaigns
📧 First-party fan data
📈 3.5M+ reachable users
💛 Positive PR & brand affinity
🎯 Tour awareness at zero cost
🎟️ Ticket demand driver
Hilary Duff

The Program

Turnkey Ways to Support a Cause

Flyaway Sweepstakes

Win a trip to Los Angeles to meet Hilary Duff

Fans donate to Hilary's chosen causes for a chance to win round-trip flights, hotel, rideshare, and a meet & greet. Fully covered by Propeller.

✈️ Flights 🏨 Hotel 🚗 Rideshare 🎤 M&G
Support HRC or Humane World for Animals
Win a Trip to Meet
Hilary Duff
in Los Angeles
Donate to HRC or Humane World for Animals for a chance to win round-trip flights, hotel, and a meet & greet with Hilary Duff.
Enter Now
No donation necessary. See rules.
Hilary Duff

The bigger the prize,
the greater the impact

Win a Ticket
Upgrade Tonight!
TEXT HILARY TO 99126
MSG & DATA rates may apply. Msg frequent may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · [email protected]

Displayed on IMAG screens during show

In-Venue Activations

Turn every show into an impact moment.

A call-to-action is promoted via IMAG screens or speakers at every tour stop. Fans donate or take action for the cause for a chance to win a nightly prize, all from their phone.

📺 IMAG Screens 🎁 Nightly Prizes 📱 Mobile QR 🔊 PA Announcements

The Causes

Choose a Cause

Hilary chooses a cause and Propeller does the rest. We have a big promotional budget ready if she partners with Humane World for Animals 🐶 or HRC 🏳️‍🌈. She can also choose a cause of her choice for a fundraising-only campaign.

Recommended

Humane World for Animals or Human Rights Campaign (LGBTQ+ Rights)

Action Campaign

  • ✓ Free actions to enter (ie sign a petition)
  • ✓ Optional donations for bonus entries
  • ✓ Big promo budget from Propeller
  • ✓ Massive first-party fan data capture
  • ✓ Maximum fan participation & reach
Alternative

Cause of Your Choice

Fundraising Campaign

  • → Any 501(c)(3) nonprofit
  • → Donation required to enter
  • → No free action entry path / Less first-party fan data

The Campaign

How It Works

1

Choose Your Causes

2

Set the Prize

3

Fans Take Action

The Partnership

Give & Get

Propeller Handles

  • All campaign pages and creatives
  • All expenses (ads, travel, production)
  • Paid social promoting the tour
  • Promotion via 3.5M+ user platform
  • Full reporting and fan data delivery
  • All sweepstakes legalities

The Ask

  • An experience for winner + guest
  • Social support from Hilary Duff
  • 15-30 sec face-to-camera video (Propeller provides the script)
  • Meta Advertiser access (team-approved)
  • 6-8 week promotion window

Learn More

See how we've done it for 150+ artists and counting.

Case Studies